ST. IVES REFRESH

Evolving St.Ives’ iconic identity through intensive an Unilever Innovation Lab workshop, shaping a more colorful, targeted, sensorial packaging and visuals with elevated cues for a contemporary shelf presence.

ST. IVES POP UP

Soho pop-up concept extended the refreshed identity into an interactive experience where guests explored ingredients, created personalized custom blends, and introduced St. Ives to a new generation.