THAYERS NATURAL

The Thayers Natural Remedies brand was elevated through a modernized creative direction that introduced cleaner, more contemporary storytelling across digital, packaging, and retail touchpoints. Working closely with the brand and marketing teams, the brand expression evolved to better engage younger consumers while preserving the heritage cues that define Thayers’ identity.

THAYERS PACKAGING SYSTEM REDESIGN

Redesigned Thayers’ full visual packaging system, unifying identity, label design, and iconography across the entire portfolio.

BACK TO SCHOOL AT TARGET

Concept development and creative direction for a Target exclusive Back-to-School campaign, shaping a cohesive set of digital assets that brought Thayers’ refreshed identity into a clear, retail-ready narrative.