URBAN DECAY REBRAND
Redefined Urban Decay’s visual world by returning to
the brand’s iconic DNA: bold color, creative freedom, and expressive individuality.
Elevated the visual world, tone, and storytelling into
a modern expression while preserving the artistic
spirit at its core.
STAY NAKED LIQUID FOUNDATION
Stay Naked Liquid Foundation’s 50-shade range debuted with a global cast – Karol G, Lizzo, CL, Joey King, and Ezra Miller – each representing a different facet of Urban Decay’s vision of modern, expressive beauty.
LASH FREAK MASCARA
A high-impact launch for Lash Freak, Urban Decay’s boldest, longest-lasting mascara brought to life through Joey King and the unapologetic attitude of “Unleash Your Freak.”
WIRED COLOR COLLECTION
An electric, high-impact launch to challenge conventions and celebrate color, creativity and expression without limits.
