STREET STYLE BROW

Bringing the focus back to brow… reframing brow shape and definition as an individual expression, with tools, not rules.

UD GIVES GOOD FACE

UD Gives Good Face approached complexion as a full system of finish, skintone, and shade delivered through a guided digital experience. The visuals brought a fresher take on complexion for
a journey with expressive touches to amp up your experience.

SHADOW BAR

With an in-store focus, ShadowBar turned eye color discovery into a play zone, Eyeshadows, Cream Eyeshadow Sticks, and Liquid Cream Eyeshadow.

URBAN DECAY X MARVEL ETERNALS

A cinematic collaboration that blended glamour with cosmic fantasy, translating Marvel’s Eternals into bold, elevated UD makeup artistry.

CHINESE NEW YEAR - YEAR OF THE BULL

A Chinese New Year collection infused with opulent, luxe styling that elevates the holiday’s celebratory spirit.